Welcome to Up Around the Corner, Denise. Could you tell us a
little about yourself and what inspired you to open a bookstore?
Thank you very much for having me. I am
a wife, mother, and former IT professional. My husband grew up in Perrysburg, and
we moved to Perrysburg in 2011. Growing up, my parents were avid readers,
especially my father who was generally not without a book. After moving here, I
was surprised to learn that there weren’t any independent bookstores nearby. My
family and I would drive up to Ann Arbor and there we could walk to multiple
independent bookstores. After my father passed away in 2013 I decided that it
was time for a change in my career. I wanted to do something that would make a
positive impact in the community, a place to gather that wasn’t a bar or
restaurant and a place that was family friendly. I decided that for my family an independent bookstore would be an improvement to the community. It took me two years to put together a business plan and find the courage to move forward with
Gathering Volumes.
What, as a bookstore owner, have you found to be your biggest
challenge and what has been one of your most satisfying successes?
By far the biggest challenge for me has
been learning about marketing. I am still learning about this aspect of
business ownership and I seek out all the advice and help that I can get. The
challenge is determining the best way to reach out to like-minded individuals,
those interested in a brick and mortar bookstore and who want to shop local as
well as how to convince individuals to stop in and give it a shot. Making
mistakes is part of learning and I have made mistakes, but I am gaining
experience from the mistakes that I have made. I am most proud when a customer
returns for a second visit and has loved the book we helped them find
previously and is excited to find another.
If there was one book you could have those customers who enter
Gathering Volumes read, what would it be, and why would you recommend it?
Wow, that is a difficult question. My
goal is always to help customers find a book that will give them what they need
at that time. Whether they need peace, excitement, intrigue, or knowledge I
strive to recommend a book that addresses that need. I often recommend “The
Alchemist” to customers, particularly if they feel that they need a change in
their life. Although it is already one of the bestselling books in history,
there are still plenty of people that haven’t read “The Alchemist” and for a
fairly short book, it packs a lot of life lessons into less than 200 pages.
A common question(s) you probably get: How do you compete with
Amazon? Why should readers choose to shop with you as opposed to the online
behemoth?
I get that question quite often. There
are a few reasons that I choose to shop at local brick and mortar stores. Local
stores give back to the community in ways Amazon does not and cannot. Gathering
Volumes has been open for less than 9 months and in that time, we have hosted 6
fundraising events for local schools, where a percentage of sales goes back to
the schools, a food drive for a local food pantry, and a book drive. We host
story times 3 times a week, author events nearly every week, book clubs for all
ages, as well as activities for local organizations. We also showcase and sell
local artists works in store. Our biggest event to date will be on April 29, Independent
Bookstore Day, we will be hosting over 30 local authors, a local homebrew club,
and providing children’s activities.
Of course, there is also the experience of
being in a book showroom versus the online shopping experience. We give
customers the opportunity to see, touch, and smell the book prior to purchase.
They can sit in a comfortable chair, open the book up to any page, and read
some of the book. They also can discuss books, get recommendations, and spend
time with other people that love books. This isn’t just from me by the way;
many customers offer suggestions to other customers. Of course, it is cheaper
for Amazon to operate a book warehouse than to operate a book showroom and
because of their size they can push for and get greater discounts and
concessions. That is where we get into a discussion of price. It is impossible
for Gathering Volumes to compete with Amazon solely in price and I don’t delude
myself into thinking otherwise. However, I believe that many of us are starting
to realize that we can’t make all our decisions based on price. Without getting
too political I will say that there is a growing population that is discovering
that they would prefer to keep their money local to sustain local culture,
jobs, and taxes as well as to promote businesses that they can feel confident
are doing the right thing.
You mentioned the Shop Local Movement, have you seen it in action
at Gathering Volumes?
I have many customers come in and
express that they prefer to shop locally. I also have customers come in asking
me how I think I can compete with Amazon and the big box stores. I do not think
that the Shop-Local Movement has caught on as strongly as is needed to keep
Perrysburg real estate full and thriving with unique, local businesses. A
number have closed recently and there are several open store fronts in town. I
think as a theory most people understand and agree with the concept of shopping
local, but I am not sure that the number of people that act on it throughout
the year is high enough yet to save cities like Perrysburg from becoming full
of generic real estate where we find the exact same stores and restaurants with
no local flavor. I have heard of campaigns where people pledge to spend a
certain amount or percentage of their monthly budget locally to ensure that they
keep that money local and to “put their money where their mouth is.” I am
interested to see if this campaign takes off or not.
What events do you have coming up over the spring and summer at
Gathering Volumes?
Right now, we are focused on our
Independent Bookstore Day event. 450 Independent Bookstores nationwide will be
participating in Independent Bookstore day on April 29, 2017 and Gathering
Volumes is one of them. Gathering Volumes will host multiple authors both
inside and outside of the store, children's activities such as make your own
Little Golden Book, The Glass City Mashers will be offering samples of beer
brewed locally, and Mom's Mobile Mission will be collecting non-perishable food.
We will open an hour early, at 10 am, for a special Elephant & Piggie story
time, coffee, tea, and doughnuts. The store will also stay open late for Harry
Potter Trivia and snacks from 7 to 9 pm. Finally, the store will have special
deals and giveaways all day long including a signed short story by Michael
Chabon, a signed short story by Rainbow Rowell, an Elephant & Piggie
onesie, A Literary Cocktail book that has authors favorite drink recipes and
more.
In May we will be hosting Tracey Hecht,
the author of the Nocturnals series for Middle Grade Readers for a virtual
visit and will also be hosting a Nocturnals party where the kids will
participate in games such as Free the Fox and Flashlight Reading as well as
dinner and a treat. We will also be hosting Kim Dinan, author of the
inspirational book “The Yellow Envelope” on May 20th. On May 6th, we
will be hosting 40 young authors from Woodland Elementary School as well as
Children’s Book Author Holly L. Niner with her latest “The Day I Ran Away.”
As we are approaching summer break we
will also be bringing back our popular STEM classes for kids. Last year our
Build Your Own Super Soaker class was extremely popular.
As we’re closing in on the end of the interview, Denise, is there
anything else you’d like to share or add?
I would like to thank you for the
opportunity to share what we are all about at Gathering Volumes and to thank
you for sharing your talent with us by allowing us to stock your books.
You're most welcome, Denise and thank you as well.
You're most welcome, Denise and thank you as well.
Where you can learn more about Denise and Gathering Volumes:
Twitter or other online connections:
Facebook: @GatheringVolumes
Twitter: @GVBooks
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